49% of All Internet Traffic Is Bot Traffic

Here’s a discouraging statistic from an online security company called Incapsula. If almost one out of every 2 clicks is from a bot how much money are you wasting on your PPC efforts?

Google Penguin & Your Mortgage Website

Yesterday afternoon Matt Cutts, head of the webspam team at Google, confirmed that the latest search algorithm update known as Penguin 2.0 is complete. What does this mean for your mortgage business?

The Mortgage SEO Juxtaposition

Internet Marketing and Viagra SEOs have it easy. Everyone expects them to be spammy. Mortgage marketing and SEO just don’t mix well. As soon as a mortgage marketer participates in any kind Search Engine Optimization they’re labeled a spammer and your conversion numbers go out the window…