Santa Fe Sanctuary City Status Harming Tourism and Real Estate

Santa Fe’s status as a sanctuary city may be having an unintended consequence that affects every resident. Can the mayor afford to alienate Santa Fe’s largely Texan tourist base?

49% of All Internet Traffic Is Bot Traffic

Here’s a discouraging statistic from an online security company called Incapsula. If almost one out of every 2 clicks is from a bot how much money are you wasting on your PPC efforts?

Why You Should Block VPN Traffic From Your PPC Campaigns

VPNs or Virtual Private Networks are an effective way of hiding your home IP Address from the world. People use VPNs for a variety of reasons; however, should you allow these people to click on your PPC ads?

The Definitive Guide to PPC Click Fraud

Are you a victim of PPC click fraud? Did you know fraudulent PPC clicks account for as much as 40% of your paid search traffic?

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Google Penguin & Your Mortgage Website

Yesterday afternoon Matt Cutts, head of the webspam team at Google, confirmed that the latest search algorithm update known as Penguin 2.0 is complete. What does this mean for your mortgage business?

Making The Most Of Mortgage Search Queries In Google Webmaster Tools

If you haven’t already linked your Google Analytics with Webmaster Tools you’re missing out on a boatload of really great mortgage related query data.

Optimizing Your Existing Mortgage Content

Are you familiar with the 80/20 rule? In a nutshell, the 80/20 rule states that 80% of your results come from 20% of your efforts. If only you knew which 20% to focus your efforts on, right? Ah, but there is a way to know using your Webmaster Tools data from Google Analytics…

The Mortgage SEO Juxtaposition

Internet Marketing and Viagra SEOs have it easy. Everyone expects them to be spammy. Mortgage marketing and SEO just don’t mix well. As soon as a mortgage marketer participates in any kind Search Engine Optimization they’re labeled a spammer and your conversion numbers go out the window…